Rapper Sexyy Red is making waves in the beauty industry with the launch of her new brand, Northside Princess. Announced on August 19, 2024, the 26-year-old artist introduced her first product, “Sexyy Gloss,” a line of lip glosses that embodies her fearless and provocative style.
The Sexyy Gloss collection features eight shades with eye-catching names: “Coochie Juice,” “Bootyhole Brown,” “Nut,” “P*ssyhole Pink,” “Yellow Discharge,” “Gonorrhea,” “Blue Ballz,” and “Sex On My Period.” These names reflect Sexyy Red’s signature boldness, with “Bootyhole Brown” serving as a playful nod to her notorious lyric from the 2023 hit “Pound Town.”
In an Instagram post, Sexyy Red expressed her excitement about the launch, writing, “BO$$ LADY SPEAKIN …. New and improved @sexyyred_products is back better den eva!! Introducing NORTHSIDE PRINCESS the brand @getnorthside.”
The names of the lip glosses are as unique as the artist herself, with shades like “Nut” and “Coochie Juice” designed to be both shocking and memorable. As Sexyy Red explained in a previous interview, “The names for my lip gloss is something that nobody would’ve ever thought of. I got one called ‘Nut,’ and it’s the color of some nut. I got one called ‘Gonorrhea,’ it’s green like gonorrhea. I got one called ‘Yellow Discharge,’ like how girls be having yellow discharge…. And ‘Coochie Juice’ is clear with silver glitter. It’s cute. The sh– cute, and it smell good.”
Sexyy Red’s move into the beauty industry follows the success of “Pound Town,” which, with a remix featuring Nicki Minaj, brought her widespread recognition and her first Billboard Hot 100 entry. Now, with Northside Princess, she’s ready to make her mark in the world of beauty, bringing her out-of-the-box thinking and unapologetic attitude to the forefront.